Manual pass to apply a few heuristics:
* Boost conceptual pages
* Deboost (is that a word?) index pages that list all content
* Prefer Agents pages if search query contains the word "agent"
* Add tags for a few selected pages
* Remove land hand sidebar on most pages
* Cleans up some headings
* Adds error reference information to index (it was already on the
sidebar for the how-to page) -- should probably be its own tab?
* Adds an index page for the reference (so it's easier to link to a main
reference page), alternatively we can set up a redirect from index to
graph
